When a starting small business has social media at their disposal for advertising their services and offerings, why use direct mail, isn’t that the method of yester-year? According to the Direct Marketing Association, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers in 2013. Businesses that focus entirely on digital marketing miss out on the excellent response rate that direct mail earns; mail market enjoys a 4.4 percent response rate, blowing email’s 1.2 percent response rate out of the water. Of course, successful marketers know that integrating digital and traditional direct marketing delivers the best top and bottom line numbers. Channel integration hits more customers and prospects

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When a starting small business has social media at their disposal for advertising their services and offerings, why use direct mail, isn’t that the method of yester-year? According to the Direct Marketing Association, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers in 2013. Businesses that focus entirely on digital marketing miss out on the excellent response rate that direct mail earns; mail market enjoys a 4.4 percent response rate, blowing email’s 1.2 percent response rate out of the water. Of course, successful marketers know that integrating digital and traditional direct marketing delivers the best top and bottom line numbers. Channel integration hits more customers and prospects

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Posted in Direct Mail