Managing direct mail effectively creates efficiency in use of resources while cutting down on costs. And as an integral part of the marketing, there are several key components that can either make or break your campaigns. Here are six steps that not only make good business sense but they also have the potential to get your direct mail campaigns on the road to success: Address Data-Consistency is Key Address change form usps formatting and accuracy in your database are key in having the most efficient data hygiene process. The more organized you are to begin, the better your results will be. It is well worth taking the time to set-up a

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Managing direct mail effectively creates efficiency in use of resources while cutting down on costs. And as an integral part of the marketing, there are several key components that can either make or break your campaigns. Here are six steps that not only make good business sense but they also have the potential to get your direct mail campaigns on the road to success: Address Data-Consistency is Key Address change form usps formatting and accuracy in your database are key in having the most efficient data hygiene process. The more organized you are to begin, the better your results will be. It is well worth taking the time to set-up a

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Posted in Direct Mail

Direct mail on the upswing due to social media and digital age now just being too prevalent. Advertisers have always had to cut through the clutter to succeed. But with growing email volumes, PPC, mobile marketing strategy, and now social media, getting attention in the morass has never been more challenging. Direct marketing mailing thrives in this environment because it has less competition, enjoys unprecedented targeting capabilities, and enjoys greater prestige due to its perceived higher cost of entry than many digital opportunities. (See Print Media Center’s 8 Reasons Mail Succeeds in a Digital Age for expansion on this subject) It only seems logical to think that there must be a

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Direct mail on the upswing due to social media and digital age now just being too prevalent. Advertisers have always had to cut through the clutter to succeed. But with growing email volumes, PPC, mobile marketing strategy, and now social media, getting attention in the morass has never been more challenging. Direct marketing mailing thrives in this environment because it has less competition, enjoys unprecedented targeting capabilities, and enjoys greater prestige due to its perceived higher cost of entry than many digital opportunities. (See Print Media Center’s 8 Reasons Mail Succeeds in a Digital Age for expansion on this subject) It only seems logical to think that there must be a

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Posted in Direct Mail

Direct mail is a powerful small business marketing strategy. Say it with a postcard. A well designed, colorful, high impact postcards cheap in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequently a postcard is the perfect start to new sales – this is one of the key small business marketing strategies. For the recipient with direct marketing mailing: •    You don’t have to open a postcard! •    You see it right away, the bright picture is not hidden from view by an envelope. •    The message leaps right out and you can’t ignore it or

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Direct mail is a powerful small business marketing strategy. Say it with a postcard. A well designed, colorful, high impact postcards cheap in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequently a postcard is the perfect start to new sales – this is one of the key small business marketing strategies. For the recipient with direct marketing mailing: •    You don’t have to open a postcard! •    You see it right away, the bright picture is not hidden from view by an envelope. •    The message leaps right out and you can’t ignore it or

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Posted in Direct Mail

Can Direct Mail Make or Break The Bank? Anybody who has a product to sell, an idea to promote or a service to offer relies on types of advertising to get the attention they require by using direct mail advertising. There are so many forms of advertising that finding the correct medium can sometimes be a daunting task. Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice. Firstly you need to decide your types of target markets, whether it is men or woman, older generation, younger generation, companies etc. Secondly you need to ascertain whether your target

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Can Direct Mail Make or Break The Bank? Anybody who has a product to sell, an idea to promote or a service to offer relies on types of advertising to get the attention they require by using direct mail advertising. There are so many forms of advertising that finding the correct medium can sometimes be a daunting task. Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice. Firstly you need to decide your types of target markets, whether it is men or woman, older generation, younger generation, companies etc. Secondly you need to ascertain whether your target

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Posted in Direct Mail

Small Business Direct Mail For Marketing Woes How many times has your competitor gotten one over on you?  The feeling of being left behind just eats away, until you do something about.  The problem is that we often feel that we’ve got to come up with some grand plan in order to get our starting small business skyrocketing again.  Don’t be fooled!  Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes. 1. Direct Mail Marketing Implement a “advertise 1 item at a time” motto for your advertising strategy.  Does that mean you can’t SELL more than one item at a time?  No…

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Small Business Direct Mail For Marketing Woes How many times has your competitor gotten one over on you?  The feeling of being left behind just eats away, until you do something about.  The problem is that we often feel that we’ve got to come up with some grand plan in order to get our starting small business skyrocketing again.  Don’t be fooled!  Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes. 1. Direct Mail Marketing Implement a “advertise 1 item at a time” motto for your advertising strategy.  Does that mean you can’t SELL more than one item at a time?  No…

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Posted in Direct Mail

No matter what small business you are in, you know web to print is one of the biggest buzzwords in direct marketing. What actually constitutes a web to print platform? Web to print is often thought of as a software system – a product. Research shows that the greatest hindrance of successful web to print implementation lies in the adoption rate. The truth is, investing in a platform is just as much about investing in the provider as it is the software. For this reason, 90% of starting small business need to change their perspectives and look at web to print services as more of a solution, and less of a

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No matter what small business you are in, you know web to print is one of the biggest buzzwords in direct marketing. What actually constitutes a web to print platform? Web to print is often thought of as a software system – a product. Research shows that the greatest hindrance of successful web to print implementation lies in the adoption rate. The truth is, investing in a platform is just as much about investing in the provider as it is the software. For this reason, 90% of starting small business need to change their perspectives and look at web to print services as more of a solution, and less of a

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Posted in Web to Print