Despite the fact that we’re living in a digital age, direct mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct mail postcard printing marketing campaign? Let’s answer it. What are your goals? What would your goals be for a direct mail postcard marketing campaign? This is an important consideration, as many companies use postcards to generate qualified leads,

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Despite the fact that we’re living in a digital age, direct mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct mail postcard printing marketing campaign? Let’s answer it. What are your goals? What would your goals be for a direct mail postcard marketing campaign? This is an important consideration, as many companies use postcards to generate qualified leads,

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Posted in Marketing

We’re in the digital age, but direct mail marketing industry is alive and well. The Direct Marketing Association reports that in 2013, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers. Businesses that focus entirely on digital marketing miss out on the excellent response rate that direct mail earns; direct mail marketing enjoys a 4.4 percent response rate, blowing email’s 1.2 percent response rate out of the water. Of course, successful marketers know that integrating digital and traditional direct marketing delivers the best top and bottom line numbers. Channel integration hits more customers and prospects than reliance on narrow channel focus. Direct mail isn’t just for large

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We’re in the digital age, but direct mail marketing industry is alive and well. The Direct Marketing Association reports that in 2013, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers. Businesses that focus entirely on digital marketing miss out on the excellent response rate that direct mail earns; direct mail marketing enjoys a 4.4 percent response rate, blowing email’s 1.2 percent response rate out of the water. Of course, successful marketers know that integrating digital and traditional direct marketing delivers the best top and bottom line numbers. Channel integration hits more customers and prospects than reliance on narrow channel focus. Direct mail isn’t just for large

Read more

Posted in Marketing

Tip #1: Try to think of everyone. It’s hard to know what a customer or potential customer could take offense to. While it seems unlikely to “offend no one,” we must be aware that each and every individual on your mailing list is different. There’s always a moment in time when they’ll read your advertising piece having all had a variety of different life experiences. The answer is to think with care about your word usage and images you use. Get a general agreement about your word usage and selected images from a variety of people. Tip #2: Donot make assumtions; Inform. It’s always a danger to assume anything about your

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Tip #1: Try to think of everyone. It’s hard to know what a customer or potential customer could take offense to. While it seems unlikely to “offend no one,” we must be aware that each and every individual on your mailing list is different. There’s always a moment in time when they’ll read your advertising piece having all had a variety of different life experiences. The answer is to think with care about your word usage and images you use. Get a general agreement about your word usage and selected images from a variety of people. Tip #2: Donot make assumtions; Inform. It’s always a danger to assume anything about your

Read more

Posted in Marketing

With the rise of email and social media, many leap to declare print and direct mail “dead.” But don’t let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above all a profitable and worthy component of your integrated marketing strategy. Popularity Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Young adults, 24 years and younger, are among the most direct mail responsive. 92% of young shoppers say they prefer direct mail for making purchasing decisions. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods.

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With the rise of email and social media, many leap to declare print and direct mail “dead.” But don’t let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above all a profitable and worthy component of your integrated marketing strategy. Popularity Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Young adults, 24 years and younger, are among the most direct mail responsive. 92% of young shoppers say they prefer direct mail for making purchasing decisions. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods.

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Posted in Marketing

If you own a small to medium business, direct mail campaigns can be extremely successful in terms of marketing dollars spent against sales returned. However, some mail campaigns are a disaster, mainly because the direct mail reaches the wrong target market and your clever marketing is thrown in the bin. In order to ensure your direct mail marketing campaign is a huge success and drives more business into your sales department, you need to make sure the people you are targeting are likely customers. This is why purchasing the best direct marketing list for your market segment could make your campaign a success. Not everyone you send your marketing materials to

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If you own a small to medium business, direct mail campaigns can be extremely successful in terms of marketing dollars spent against sales returned. However, some mail campaigns are a disaster, mainly because the direct mail reaches the wrong target market and your clever marketing is thrown in the bin. In order to ensure your direct mail marketing campaign is a huge success and drives more business into your sales department, you need to make sure the people you are targeting are likely customers. This is why purchasing the best direct marketing list for your market segment could make your campaign a success. Not everyone you send your marketing materials to

Read more

Posted in Marketing

As the media spend continues to increase in this category, money continues to be shifted away from print as advertising looks upon “printing as dead.” So not true!   In a small business world where smartphones and tablets have become mission critical devices in the daily lives of consumers, it has become more popular than ever advertising in the digital space. While print-based mass media is most assuredly on the decline in both circulation and ad spend (think newspaper and magazines), another form of “print” continues to thrive and is even enjoying a bit of a resurgence – direct mail. The total spend in direct mail was on the rise in

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As the media spend continues to increase in this category, money continues to be shifted away from print as advertising looks upon “printing as dead.” So not true!   In a small business world where smartphones and tablets have become mission critical devices in the daily lives of consumers, it has become more popular than ever advertising in the digital space. While print-based mass media is most assuredly on the decline in both circulation and ad spend (think newspaper and magazines), another form of “print” continues to thrive and is even enjoying a bit of a resurgence – direct mail. The total spend in direct mail was on the rise in

Read more

Posted in Direct Mail, Marketing