ROI - NCOALink® Address Updating:
USPS® Automated-Mail discounts require Move Update compliance. The NCOALink process is cost effective with same day return on investment. The EZ24 NCOALink process can easily pay for itself many times over in the very same day.
Topics: NCOALink Address Updating, NCOALink Process, Change-of-address National Database
Rationale: NCOALink Address Updating against change-of-address national data is cost effective.

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NCOALink® Address Updating ROI

The Move Update requirement and NCOALink address updating is a huge cost benefit to you starting with significant postage saving while enhancing mailing effectiveness.

No matter what you are mailing, invoices, statements, newsletters or promotion, you keep the postage savings while eliminating most undeliverable-as-addressed (UAA) failures.

The NCOALink process matches each name and address against the change-of-address data after CASS™/DPV® address validation maximizing deliverable as addressed mail pieces.

Basing NCOALink Process ROI on Postage Discounts Alone

The USPS® Move Update standard means that as of Nov. 23, 2008 Move Update standards are required for First-Class™ and Standard Mail® letter, cards and flats discounted postage rates.

Presented here is a ROI analysis of a mailing consisting of 60,297 bar-coded CASS/DPV validated address resulting from a typical raw address list of 64,000 where 94.21% were CASS/DPV confirmed and matched against the NCOALink data.

Comparisons are based on piece rate for the entire list of 64,000 vs. discounted rates
for the resulting delivery point bar-coded 60,297 processed by CASS Certified™ EZ24x7 Address Enhancement Software.

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* Enhanced Carrier Route cost benefit with large envelopes (flats) is probable. Even though the ROI without eLOT® is higher, the $7.68 cost of specifying the eLOT option resulted in a savings of $1,830.92. The eLOT option is recommended when mailing large Standard Mail envelopes.
 
*NCOALink processing requires at a minimum 100 unique names and addresses. AES Systems receives weekly NCOALink updates. LEGAL NOTICE: AES systems is a non-exclusive Limited Service Provider Licensee of the United States Postal Service®. The prices for NCOALink®, LACSLink®, SuiteLink™, RDI™, are not established, controlled or approved by the USPS®. The following trademarks are owned by the United States Postal Service®: United States Postal Service®, MERLIN® , POSTNET™, CASS™, CASS Certified™, DPV®, eLOT®, FASTforward®, First-Class™ , First-Class Mail®, LACSLink®, NCOALink®, PAVE™ , Post Office™, Postal Service™, Standard Mail®, U.S. Postal Service®, USPS®, ZIP™, ZIP Code™ and ZIP + 4®, RDI™, ZIP+4™, SuiteLink™, Intelligent Mail® barcode.
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