Direct mail marketing is a system of marketing that is directed at specific people.
In direct marketing, the small business advertising is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial.
Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct marketing mailing.
One of the benefits of direct mail marketing is that you can measure your success. If you send out direct marketing materials to 100 people and 50 respond, you can see just how well your marketing a small business has worked. Where as in banner advertising there is no way to judge how many people saw versus how many reacted to your marketing technique. This can help you to measure your success rate quite simply.
But, there are a few things to protect your business from when it comes to direct mail marketing. For one thing, many people hate to get junk mail. And in this we mean email and postal services. Spam is quite common on the web. There are even laws and regulations regulating marketing techniques that employ the use of spam or spam like marketing. Steering clear of such avenues is quite important.
So, should you invest your advertising ideas budget in direct mail marketing? It is quite necessary in most cases to consider the use of this type of marketing. Postcard advertising is also a great way to use direct mail marketing.
There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “direct mail” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.