There are many advantages to using custom postcards for direct mail campaigns.
Custom postcards are cheaper to make and mail than traditional direct market brochures or letters. Custom postcards get a higher response rate than most other marketing techniques.
Potential customers are more likely to look at a custom postcard than a letter. In fact, there is no good reason not to try a custom postcard campaign for your next direct marketing mailing.
Be creative. Make your custom postcard stand out. If you don’t have the tools or the creativity to make your own custom postcard, seek the help of experts. Those experts are local printshops or online printshops with experience in creating custom postcards. Direct mailer services can also help you out.
When looking for an expert to print your cards, don’t let price be the final factor. First and foremost, make sure the printer you choose can give you the help you need. If you know nothing about a custom postcard campaign, you need a printer who is an expert on how to make an impression with your mailing. Full color custom postcard advertising get a better response rate. Any printer with experience should know that. They should also be able to give you advice on postcard size and the best font to use.
Your printer should be able to discuss your ideas and come up with a design that is effective for the message you are sending. Look for a printer who can make your custom postcard stand out from the rest. You don’t want a postcard similar to those that others are using. Marketing tools and techniques are based largely on target market.
Your custom postcard should be creative enough and attractive enough to draw the customer’s interest.