No matter what small business you are in, you know web to print is one of the biggest buzzwords in direct marketing. What actually constitutes a web to print platform? Web to print is often thought of as a software system – a product. Research shows that the greatest hindrance of successful web to print implementation lies in the adoption rate. The truth is, investing in a platform is just as much about investing in the provider as it is the software. For this reason, 90% of starting small business need to change their perspectives and look at web to print services as more of a solution, and less of a

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No matter what small business you are in, you know web to print is one of the biggest buzzwords in direct marketing. What actually constitutes a web to print platform? Web to print is often thought of as a software system – a product. Research shows that the greatest hindrance of successful web to print implementation lies in the adoption rate. The truth is, investing in a platform is just as much about investing in the provider as it is the software. For this reason, 90% of starting small business need to change their perspectives and look at web to print services as more of a solution, and less of a

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