There are many advantages to using custom postcards for direct mail campaigns. Custom postcards are cheaper to make and mail than traditional direct market brochures or letters.  Custom postcards get a higher response rate than most other marketing techniques. Potential customers are more likely to look at a custom postcard than a letter. In fact, there is no good reason not to try a custom postcard campaign for your next direct marketing mailing. Be creative. Make your custom postcard stand out. If you don’t have the tools or the creativity to make your own custom postcard, seek the help of experts. Those experts are local printshops or online printshops with experience

close

There are many advantages to using custom postcards for direct mail campaigns. Custom postcards are cheaper to make and mail than traditional direct market brochures or letters.  Custom postcards get a higher response rate than most other marketing techniques. Potential customers are more likely to look at a custom postcard than a letter. In fact, there is no good reason not to try a custom postcard campaign for your next direct marketing mailing. Be creative. Make your custom postcard stand out. If you don’t have the tools or the creativity to make your own custom postcard, seek the help of experts. Those experts are local printshops or online printshops with experience

Read more

Posted in Direct Mail

If you’re looking to maximize the return on your marketing spend, than you need to develop a direct mail integrated marketing campaign.  An integrated marketing plan template uses more than one medium to communicate a message to your audience. Integrated marketing plan definition can also mean a marketing campaign that leverages the power of different media types. The most successful marketing campaigns begin with the media type that particular prospects use regularly.  For example, generation Y is very engaged with direct mail.  Studies have shown that individuals who fall within this consumer segment spend a lot of time opening and reading their direct mail.  That being the case, you want to

close

If you’re looking to maximize the return on your marketing spend, than you need to develop a direct mail integrated marketing campaign.  An integrated marketing plan template uses more than one medium to communicate a message to your audience. Integrated marketing plan definition can also mean a marketing campaign that leverages the power of different media types. The most successful marketing campaigns begin with the media type that particular prospects use regularly.  For example, generation Y is very engaged with direct mail.  Studies have shown that individuals who fall within this consumer segment spend a lot of time opening and reading their direct mail.  That being the case, you want to

Read more

Posted in Direct Mail

Take your small business to the next level using direct mail marketing. Small business direct mail marketing strategy might sound difficult, so let’s make it easy so you can devise and implement your own small business direct mail marketing strategy that fits in to your small business plan. A small business direct mail marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company. Then work out an overall, simple plan of the major marketing steps needed to accomplish that (example): 1.    Publish a newsletter for all existing customers and mail out quarterly. 2.    Work out

close

Take your small business to the next level using direct mail marketing. Small business direct mail marketing strategy might sound difficult, so let’s make it easy so you can devise and implement your own small business direct mail marketing strategy that fits in to your small business plan. A small business direct mail marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company. Then work out an overall, simple plan of the major marketing steps needed to accomplish that (example): 1.    Publish a newsletter for all existing customers and mail out quarterly. 2.    Work out

Read more

Posted in Direct Mail

Here are some direct mail marketing natural laws to keep the money coming in. Keeping in touch via direct mail can dramatically increase small business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.  These are the two reasons that using direct mail to keep in touch with your customer database is a must. There are a few principles to

close

Here are some direct mail marketing natural laws to keep the money coming in. Keeping in touch via direct mail can dramatically increase small business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.  These are the two reasons that using direct mail to keep in touch with your customer database is a must. There are a few principles to

Read more

Posted in Direct Mail

Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the small business advertising is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct marketing mailing. One of the benefits of direct mail marketing is that you can measure your success. If you send out direct marketing materials to 100 people and 50 respond, you can see just how well

close

Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the small business advertising is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct marketing mailing. One of the benefits of direct mail marketing is that you can measure your success. If you send out direct marketing materials to 100 people and 50 respond, you can see just how well

Read more

Posted in Direct Mail

Despite the fact that we’re living in a digital age, direct mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct mail postcard printing marketing campaign? Let’s answer it. What are your goals? What would your goals be for a direct mail postcard marketing campaign? This is an important consideration, as many companies use postcards to generate qualified leads,

close

Despite the fact that we’re living in a digital age, direct mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct mail postcard printing marketing campaign? Let’s answer it. What are your goals? What would your goals be for a direct mail postcard marketing campaign? This is an important consideration, as many companies use postcards to generate qualified leads,

Read more

Posted in Marketing